Let’s Make Growing Your Online Business Easy

Be guided by ecommerce specialists who have helped countless small & medium business entrepreneurs just like yourself generate over $100,000,000 in total combined revenue since 2007.

Say Hello to Your New Ecommerce Team

From humble beginnings in 2007, Reign has cemented its position as a premiere ecommerce specialist in Australia, thanks to its team of exceptional local and international talent based in Sydney, Brisbane, Manila, Ukraine and the United States.

Our mission is to help thousands of small business entrepreneurs grow their businesses online by leveraging the power of ecommerce so that they can move closer to financial freedom, work for passion and realise their dreams. In turn, these entrepreneurs can make a bigger impact on the world such as through creating more jobs, giving back to the community and helping other small businesses grow.

To achieve our mission, we’ve made our ecommerce products as affordable and value-packed as possible by packaging over a decade’s worth of experience and proven formulas. This reduces the barriers to entry for small businesses and helps them become more self sufficient online.

Ecommerce Specialists

Meet the Founder

It was the year 1996 when I connected to a local electronic bulletin board system (BBS) with my 2400bps dial-up modem and posted an ad to sell my Intel 486DX2 computer chip. After exchanging details with a buyer over NetMail, I hopped on the bus to a suburban Sydney shopping mall to meet ‘Robert J L’ who was going to be wearing a black Metallica t-shirt. After finding the right Robert and some last-minute haggling, he handed over $38 and I made my first ever online sale. What a buzz!

Since launching my first website on Geocities in 1997, the Internet has always been something of great intrigue to me. Fast forward 23 years, online shopping has become just a tad more advanced with the likes of smartphones, eBay, Amazon, Facebook and Instagram Shopping, Google, and, of course, BigCommerce—which was co-founded in 2009 in Sydney by my awesome mentor Mitchell Harper.

But it wasn’t until 2007 that I decided to pursue my true calling on the web when I quit my soul-sucking corporate consulting job and founded Reign in a spare bedroom. Along this 13 year journey, I’ve had the privilege of helping hundreds of fellow small business owners get online and grow to seven-figure revenues, as well as starting several ecommerce stores with my wife, including Toy Hunters and Perfect Pet Tags.

Today, Reign is one of Australia’s leading independent BigCommerce Certified Partners specialising in affordable ecommerce consulting and solutions for small retail businesses. I look forward to sharing the many things I’ve learnt from my experience of working with clients and my own stores so that you can accelerate your online growth within months.

Speak soon,
Karsen Wong

P.S. Don’t expect a suit and tie when we meet 🙂

Meet the Team

Our global team is distributed throughout the world including Sydney, Brisbane, Adelaide, Manila, Ukraine and the United States. Here’s our senior leadership team that you’ll likely come across when you work with us.

Ecommerce Specialists

Brandon Leigh

Project Lead

Brandon is our senior project lead and has superpowers of multitasking dozens of projects and remembering everything about everything! Brandon cut his teeth at various web agencies in Sydney and Brisbane, and is an expert in BigCommerce, Shopify, WooCommerce, Magento, HTML/CSS and digital project management. He currently resides in Brisbane with his wife and two kids where he enjoys the great outdoors.

Ecommerce Specialists

Neo Karakostas

Care Team Lead

Hailing from Athens, Greece, and bearing the brunt of The Matrix jokes around here, Neo is definitely The One when it comes to making sure our website care team is responding quickly and accurately to tickets! He has had a truly worldly career with digital stints in London, New York, Palo Alto, Melbourne and Sydney. Neo enjoys travelling (obviously) as well as good food, wine and coffee, and is currently in search of his real life Trinity.

Ecommerce Specialists

Mitch Villanueva

Technical Lead

Mitch has been an integral part of Reign for more than 7 years across Sydney and Manila. With over 20 years’ experience in web development, Mitch excels in PHP, BigCommerce, WordPress, Magento and JS. He resides in just outside of Manila and enjoys keeping fit, learning new web development languages, Netflix, and spending quality time with his wife and daughter.

Why Choose Reign?

6 Reasons Why Small Businesses Choose Us

Small Business Specialists

We run two online stores ourselves, so we understand your ecommerce and operational challenges. Get the inside scoop on what’s worked to grow our clients’ stores as well as our own.

Battle-Tested Strategies

Since 2007, we’ve helped our clients generate over $100,000,000 in total revenue. Get exclusive access to our winning playbook and fast track your success.

The Fast and the Friendly

As an extension of your team (your pit crew!), we know that turning things around quickly and accurately contributes to your success, and that service with a smile can go a long way 🙂

Unlimited Lifetime Support

Never worry about running out of monthly support hours, paying $$$ by the hour or ghosts (disappearing developers) again. We’re here to support the long-term growth of your business and even have unlimited development plans to help you expand.

Sharing Is Caring

We like to regularly share our findings of what’s working well online so that you can benefit from it too. Practical advice and e-consulting is readily available so that you can keep growing your ecommerce store after it’s launched.

Making Life Easier

Building and running a website shouldn’t be hard so we’ve compiled a library of useful cheat sheets, checklists and how-to guides to make your life easier. And unlike some, we won’t try to confuse you with technical jargon or sneer at you if you don’t know something technical (how rude!).

Get in Touch

Got questions? Don’t hesitate to reach out!

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